Brian, I’ve drunk your Kool aid! Thank you for honesty and transparency – it really gives me hope. Quick question: I am beyond passionate about a niche (UFOs, extraterrestrials, free energy) and know in my bones that an authority site is a long term opportunity. The problem today is that not many products are attached to this niche and so it becomes a subscriber / info product play. However, after 25+ years as an entrepreneur with a financial background and marketing MBA, am I Internet naive to believe that my passion and creativity will win profitability in the end? The target audience is highly passionate too. Feedback?

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This area is like a win-win-win. First, putting together enough information to make an in-depth, valuable, and interesting book will mean that you’re streamlining a LOT of useful information. Then, you can distribute it by promoting it to your followers, giving it as an incentive to people who sign up on your website, or by selling it. All of these options are ways to drive engaged traffic, and if you choose to employ one of the best CRMs for small business and get serious about selling your eBook, you even get some passive income!

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I have been trying to produce more content because I believed the lack of traffic was to the small amount of content, but after reading your blog post, i’m beginning to doubt wether or not this is quality content. I will definitely do more research on influencers on my niche, now I have to figure out how to get their attention with my kind of content. 

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However I feel that batching all the things influencers share , filter whats relevant from whats not… and ultimately niche it down to identify which exact type of content is hot in order to build our own is a bit fuzzy. Influencers share SO MUCH content on a daily basis – how do you exactly identify the topic base you’ll use build great content that is guaranteed to be shared?

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If you’ve been on LinkedIn recently, you’ll know that native video is killing it. However, long-form text posts with a clever hook do really well too. LinkedIn can be a great place to connect with others and engage on content that interests you, while posting about interesting a creative content that you think your network will be interested in. You have to make sure your posts are link-free – but you can leave a link to your content in the first comment.

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This area is like a win-win-win. First, putting together enough information to make an in-depth, valuable, and interesting book will mean that you’re streamlining a LOT of useful information. Then, you can distribute it by promoting it to your followers, giving it as an incentive to people who sign up on your website, or by selling it. All of these options are ways to drive engaged traffic, and if you choose to employ one of the best CRMs for small business and get serious about selling your eBook, you even get some passive income!

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Whatever industry you’re in, chances are there are at least one or two major conventions and conferences that are relevant to your business. Attending these events is a good idea – speaking at them is even better. Even a halfway decent speaking engagement is an excellent way to establish yourself as a thought leader in your industry and gain significant exposure for your site.
Sponsor a video contest in which customers create a one-minute video about why they like your business, products or services. Ask them to send the videos to you and post them to your Facebook page. Invite visitors to vote on which video should win a cash or merchandise prize. Include an email opt-in on your Facebook page. Be sure to follow Facebook’s rules regarding contests.
In the beginning, it’s nice to think that a committed and engaged audience will just fall into your lap if you reach out to the right people and follow the right steps, but it’s just not that easy. You need to make sure your website is set up the right way and is designed to resonate well with your target market. More on that in my guide to growing a blog.

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